The Front Lines
I started my career knocking on doors.
Not as a metaphor—literally. I worked for HOME Fundraising, the biggest face-to-face fundraising organization in Europe at the time. My job was to stop strangers on their doorsteps and, in about 30 seconds, convince them to set up a monthly donation to charity.
Over 150,000 doors. Cancer Research UK. British Heart Foundation. British Red Cross. Guide Dogs for the Blind. Greenpeace. NSPCC. Mind. RSPB. Independent Age. Concern. Ten different charities, ten different missions, one fundamental skill: communicating why something matters to someone who wasn't expecting you.
I was good at it. I worked my way up from fundraiser to Senior Team Leader, trained over 20 team leaders myself, and helped raise €9 million with my teams. I learned things in those years that no university could teach:
- How to read people in seconds
- How to handle objections without being pushy
- How to make someone feel seen, not sold to
- How to communicate a mission that isn't your own as if it were
These skills don't go away. They become instincts.
The Disruption
Then COVID hit.
The first wave forced HOME to close. But my manager and I refused to let our team scatter. We brought everyone over to Just Fundraising, helping them accelerate their training programs and push far beyond where they'd been before.
It was leadership forged in crisis—and it was also the beginning of the end. When the second wave made door-to-door truly impossible, I had to ask myself: what now?
I'd always known the industry was living on borrowed time. Fewer people answering doors, more suspicion of strangers, rising costs. COVID just accelerated what was already coming.
But the need for fundraising didn't disappear. The charities I'd represented still needed donations. The causes still mattered. There had to be a better way.
The Transition
I pivoted to tech.
First, a charity tech startup in the UK—great ideas, but early stage. Then I moved to the Netherlands and joined MediaMarkt—one of Europe's largest retailers—where I started in BeNeLux doing CRM analytics. Within a year, they added international responsibilities. Now I'm a Senior CRM Developer working with Oracle's marketing stack, implementing AI-driven hyper-personalization across multiple countries.
I've built data pipelines. Integrated complex systems. Trained teams across cultures and languages. Learned how enterprise technology actually works—not the sales pitch version, but the reality of making disparate systems talk to each other.
And I've watched AI transform from "interesting future thing" to "this is changing everything right now."
The Opportunity
On December 2, 2025, Anthropic launched Claude for Nonprofits.
Enterprise-grade AI at 75% off. Pre-built integrations with the tools nonprofits actually use. A real path for NGOs to access the same technology that's transforming the corporate world.
When I saw this, something clicked.
I know what nonprofits need because I've stood on the front lines. I know what enterprise AI can do because I build it every day. And I know the gap between "here's a discount on a tool" and "here's a tool that actually works for your organization."
That gap is where I come in.
What ImpactEnabled Is About
ImpactEnabled exists because having access to AI isn't the same as knowing how to use it.
Anthropic gives you the discount. I give you the implementation.
That means:
- Training that meets your team where they are—not a tech tutorial, but practical skills for fundraising, grants, communications
- Implementation that actually works with your existing systems—your CRM, your processes, your workflows
- Ongoing support for when you get stuck, want to expand, or need someone who gets it
I'm not selling AI as a silver bullet. I'm helping nonprofits figure out where AI genuinely helps and where it doesn't. Because I've been on both sides—the mission side and the technology side—and I know the difference between a useful tool and a distraction.
Why This Matters Now
The nonprofit sector is stretched. Funding is tight. Staff are burned out. Every hour spent on administrative tasks is an hour not spent on mission.
AI can't solve everything. But it can:
- Draft thank-you letters in seconds instead of hours
- Analyze donor data for insights you'd never find manually
- Write first drafts of grants that would take days
- Translate materials into languages you don't speak
- Summarize reports that would take hours to read
These aren't hypotheticals. They're happening right now at organizations using Claude.
And with the 75% nonprofit discount, the barrier isn't cost anymore. It's expertise. It's knowing where to start. It's having someone who can bridge the gap between "sounds interesting" and "actually working."
The Full Circle
I started by knocking on doors, asking strangers to believe in something.
Now I'm asking nonprofits to believe in something too: that AI can amplify your impact, if you implement it right.
From the doorstep to the dashboard. It's all the same work, really. Communicating why something matters. Making complex things accessible. Helping people do more good.
That's what ImpactEnabled is. That's why I started it. And that's why I'd love to talk to you about what's possible for your organization.
*Ready to explore? Start a conversation or connect on LinkedIn.*