From the Doorstep to the Dashboard
I've raised millions for charity, built enterprise AI systems, and now I'm bringing it full circle—helping NGOs harness AI to amplify their impact.
Oscar Allington
Founder, ImpactEnabled
I've spent my career at the intersection of fundraising and technology. I've knocked on over 150,000 doors for charities including Cancer Research UK, British Heart Foundation, British Red Cross, Guide Dogs for the Blind, Concern, Independent Age, Greenpeace, Mind, RSPB, and NSPCC. I've trained 20+ team leaders and helped raise over €9 million. And for the past 3+ years, I've been building enterprise CRM and AI systems at MediaMarkt.
The Front Lines
2017 - 2020 • UK
I started at HOME Fundraising—the biggest fundraising organization in Europe at the time. I worked my way up from frontline fundraiser to Senior Team Leader Level 3, learning how to communicate a charity's mission in 30 seconds, handle objections, and build trust instantly.
When the first wave of COVID hit and HOME had to close, my manager and I refused to let it end there. We brought our entire team over to Just Fundraising, helping them accelerate their training programs and push far beyond where they'd been before. It was leadership forged in crisis.
The Realization
2020 - 2021
When the second wave of COVID made door-to-door truly impossible, I began exploring how technology could create new ways to make an impact. This period opened my eyes to the possibilities—that the skills I'd built in fundraising could be amplified through data and automation.
"The age of door-knocking was already known to be limited. Then COVID made it impossible. There had to be a better way."
Enterprise Scale
2022 - Present • MediaMarkt
At MediaMarkt, I started in BeNeLux doing CRM analytics. Within a year, they added international responsibilities. Now I'm a Senior CRM Developer working with Oracle's marketing stack, implementing AI-driven hyper-personalization, and helping teams across multiple countries work together effectively.
Full Circle
2025 • ImpactEnabled
With the launch of Claude for Nonprofits, NGOs finally have access to enterprise-grade AI at 75% off. But the tool is only half the equation—you need someone who understands both the technology AND the mission. That's what I do.
"These tools aren't as complex as they sound, once someone shows you how."
Why This Background Matters
Most AI consultants have never raised a euro for charity. Most fundraising consultants can't integrate a CRM. I've done both.
I Speak Your Language
I've had the door slammed in my face. I know the reality of fundraising, the pressure of targets, and the mission that drives it all. When I talk about AI for nonprofits, it's grounded in real experience.
I Build the Systems
I don't just advise—I implement. I've built data pipelines, integrated CRM systems, and deployed AI-driven personalization across international markets. I know how to make complex systems work.
I Train Teams
I've trained 20+ team leaders and built enablement programs at MediaMarkt. I know how to get people actually using new technology, not just installed and forgotten.
I Understand Scale
Working across BeNeLux and internationally at MediaMarkt, I understand multi-market, multilingual complexity. Whether you're a local charity or an international NGO, I can help.
Let's Talk About Your Mission
Whether you're curious about AI, struggling with a specific challenge, or ready to implement—I'd love to hear from you.